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Tuesday, February 22, 2011

Learn more about Google’s ad server - DFP Small Business

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Need help getting started with DoubleClick for Publishers (DFP) Small Business?

It seems that you have an account for Google’s ad server, DFP Small Business (previously known as Google Ad Manager), which you may not be using at the moment.
There's a great opportunity to learn more about this tool next month. We’ll be hosting a webinar on DFP Small Business fundamentals on 8th March. To attend, register here.

Saturday, September 18, 2010

Can I sign up for more than one account Google Adsense?

No. Publishers are not permitted to maintain multiple AdSense accounts under the same payee name.
However, we've provided some guidance below that may help you if you're trying to submit multiple applications. Please identify which common reason best describes your situation, then follow the instructions below.
1) I need to change the login of my existing account
If you have access to your existing AdSense account, please log in and select the My Account tab. Under the Login Information section, please check to see whether the phrase "edit in Google Accounts" appears to the right:
  • If the phrase appears, please click the link and update your login in Google Accounts. *Note: Gmail addresses cannot be changed.
  • If the phrase does not appear, simply follow these instructions to update your login.
2) I can't access my existing account
  • If you've forgotten your login:
    1. First, search all of your email inboxes to find the original approval mail we sent you and determine your AdSense login
    2. If you still can't find the approval email, please fill out this form to have your approval mail re-sent to your original email address.
  • If you've forgotten your password:
    1. Visit Google Accounts to have your password re-sent to you.
    2. On the page above, if you receive the error message "There are no accounts in our system with the E-mail address ..." then please use this form to reset your password instead.
  • If you've forgotten both the login and password for your existing account:
    • Please submit a new application. After we disapprove your new application, we'll work with you by email to help you close the original account and activate the new one. If you choose to follow this path, please be aware that you'll have to replace the ad code on your sites with your new ad code, and that any unpaid earnings of less than $10 will not be issued. Please understand that we take these precautions to protect publisher account security.
  • If none of the above login access issues applies to you, then:
    • Make sure you are using both the correct login and the correct password for your AdSense account, rather than your Google Account. Otherwise, you might see an error message reading "Username and password do not match."
    • If all else fails, contact our support team.
3) I need to add more sites to my existing account
  • You can use your existing account to do so. Please see our entry on adding more sites.
4) I need a separate account for my business
  • In this case, you may submit a new application. Please make sure that the account type (individual or business) and payee name are different from your original application, and ensure that you can accept payments to that payee.
5) I need more reporting channels
  • The maximum number of channels we currently offer is 200. Unfortunately, we can't accommodate requests for more channels at this time, though we do hope to increase the number of available channels in the future.

My application will be approved for Google Adsense

Savvy publishers like yourself can avoid common application pitfalls by being mindful of the trouble areas below.
Payee/Contact Name
You must be able to receive checks made payable to the name on your AdSense application. AdSense applications with incomplete names won't be approved.
  • For business accounts:
    • Enter the name of the organization in the 'Payee Name' field
    • Enter the name of the person in your organization who manages the website in the 'Contact Name' field
Address
Only AdSense applications with valid mailing addresses will be approved. Please provide your complete address including as much of the information listed below as is available for your location.
  • Street Address (including house number, street name/number, flat/apartment number)
  • City / Town
  • State / Area
  • Zip Code
  • Country / Territory
Need extra help filling out your name and address? View an example here.
Email Address

  • The email address you enter will be the login you use to sign in to AdSense. You'll also receive all communication regarding your AdSense account at this email address, starting with your email verification message. For this reason, please make sure you enter a valid address where you can receive email.
  • If you enter an incorrect email address, you'll need to submit a new application using your desired email address.

Under Construction/Difficult Site Navigation
In order to be approved, your website must be launched and contain enough textual content for our specialists to evaluate. Websites that are under construction, don't load, or have non-functioning links, will not be approved. Please ensure that the URL on your application is entered correctly. Site Ownership
You must have access to edit the HTML source code of the website you submit for AdSense. If you submit a site you don't own (for example, www.google.com), you won't be able to place the AdSense code on the site and your application will not be approved.
In some locations, including China and India, we also require publishers to have owned their sites for 6 months. We've taken this step to ensure the quality of our advertising network and protect the interests of our advertisers and existing publishers.
Unsupported Language
Unfortunately, AdSense is not yet available for all languages. If the primary language of your website doesn't appear in our list of supported languages, we'll be unable to approve your application. In the future, please check back at the link provided to learn whether AdSense is launched in your language.
Other Disapproval Reasons
For a complete list of requirements for a successful AdSense application, please read our program policies in detail.

Ready to get started?

Link units help you limited Space

If you want ad units that adapt to your site and your readers' interests, consider link units. Each link unit displays a list of topics relevant to the content of your site, and when users click on one of these topics, they're brought to a page of AdWords ads related to that topic. Though you won't receive earnings for clicks on the topics, you'll be paid for user clicks on any of the AdWords ads on the resulting page.
Link Unit
Link units are particularly effective for more focused content, where visitors tend to be seeking specific information. Their varied formats are space-efficient, too, so we recommend incorporating link units into new and unusual locations throughout your site. Remember that three link units per page can be placed in addition to the existing three standard AdSense ad units on that page.
To learn more about link units, please review the link units section of the AdSense Help Center.

Tips Success with other Google products

Google offers a wide array of products and services to help you get your sites in the Google index, advertise your business, and enhance your site's content. Having high-quality, widely visible pages can, in turn, mean greater AdSense revenue for you.
Use Google webmaster tools to get your site included in Google's search results
Getting recognized and receiving high quality traffic is key to your success with AdSense. If you'd like to optimize your web site's traffic, we suggest you take a close look at our webmaster guidelines for ideas on how to develop your content and structure your pages. In particular, submitting your URLs to Google's webmaster tools can help people discover more of your webpages and improve coverage of your site(s).
Reach new customers with our partner program, AdWords
With Google AdWords you create your own ads, choose keywords to help us match your ads to your audience, and pay only when someone clicks on them. That is, you only pay when your advertising works. You can set up an account and get your ads running in just a few minutes.
Use Google Friend Connect to add social features to your site
Google Friend Connect is a service that lets you easily add social features like commenting, rating, and friend invitations from gadgets created by Google and the OpenSocial developer community. Friend Connect also helps you convert visitors into members by letting visitors use their existing Google, Yahoo, AIM or OpenID accounts. The best part? It takes no programming whatsoever. Get more people engaging more deeply with your website and with each other.
Integrate Google's interactive maps into your site's data using Google Maps API
The Maps API allows you to embed geographical information into your site using JavaScript -- you can add overlays to your map including markers, polylines, and shadowed information windows. It's a great way to enhance your current site content, and best of all, using the Google Maps API is free. To learn more, and to find out whether your site meets the terms of use, visit the Maps API FAQ.
Increase interactivity on your site with Blogger
By giving you an opportunity to express your site's distinct point of view, Blogger can help you interact with your readers to create a community on your site. Whether you operate a site rich with sights and sounds of places far and near, or if you're a citizen journalist, Blogger serves as magnet for visitors.
Get your organization working together more effectively with Google Apps
With Google Apps, you and your colleagues can use Google's innovative communication and collaboration applications to save on IT costs and become more productive. Google Apps includes private label Gmail, Google Calendar, Google Docs, Google Talk, and Google Page Creator, all customizable with your own branding, color scheme, and content. What's more, it's all hosted by Google so there's no hardware or software to install or maintain. Interested in learning more? Take a product tour, or compare editions of Google Apps.

Sunday, September 12, 2010

Custom Search Engine

The Custom Search Engine is the platform that powers AdSense for search. Both products allow publishers to create a search engine for their site and earn revenue from the ads on the search results page. However, Custom Search Engine offers additional advanced features. Learn more about how CSE differs from AdSense for search.
If you already have an existing AdSense account, we recommend that you create all your search engines in AdSense for search and only go to the CSE page to access advanced features.
If you have existing CSEs that you would like to monetize, you'll need to link your existing CSEs to AdSense.



edit a search engine I've already created


Once you create and save your search engine, you can easily go back to edit the settings. Simply follow the instructions below:
  1. Sign in to your AdSense account.
  2. Select the AdSense Setup tab.
  3. Choose the Manage ads sub-tab.
  4. Find the name of your search engine in the list of AdSense units.
  5. Click the related edit link and change the desired settings.
  6. Save your updates.
Most changes will automatically be visible on your site wherever that search engine appears. There's no need to update your search code unless you've made changes to the look and feel of your search box, your site encoding or language preferences, or whether your results pages will be hosted on your own site or a Google-hosted page.

Tuesday, September 7, 2010

Approved for Adsense Step-5


Step 5 - apply for your Adsense publisher ID

You can apply for Adsense through Blogger.com from your blogspot's Template tab under Page Elements sub heading or you can submit your application thru the main sign up page for Adsense . Click the sign up now button and follow the instructions.


  • Tip: When you sign up for Adsense, use an existing e-mail address other than the one you created your Google account with.



  • That's it - if you followed the instructions in this lens you will be approved for Google Adsense in 2 - 3 days.
     

    Recommended Adsense Squidoo Lenses 

    While you're waiting to get approved for Google Adsense, check out these cool Adsense lenses here on Squidoo. I have personally visited each lens and highly recommend each of them; they will help you expand your knowledge of Adsense.

    Sunday, September 5, 2010

    Approved for Adsense Step-4

    Step 4: Create Content For Your Blogger Blog 

    3 Tips For Creating Commercial Content For Your Blog

    Step 4: Create commercial content for your blogspot!

    This step is HUGE because without it, you're not going to get approved for Google Adsense. So to help you, here are 3 tips on how to create the blog content for your Blogger blog:

    Tip No. 1: Stay clear of topics that are "spammy" or lack commercial intent

    Don't choose topics like debt consolidation, Mesothelioma , or Adsense as blog topics to get your Adsense publisher ID. BUT make sure you choose a topic that's commercial enough for big G to run/show Adwords ads on it. You can save yourself a lot of frustration by entering your topic in Google's search bar and seeing if there are any Adwords advertisers showing up on the right side of the search results. If you don't see any ads or there a just a few, go back to the drawing board an pick a more commercial topic.

    Tip No. 2: Don't keyword stuff your blog posts

    Don't over use your primary keyword phrase in your posts. A good formula to follow is 1 instance per 100 words. You can have your primary search term appear in the title of the post, in the first sentence of the first paragraph of the first sentence, in the middle paragraph and in the last sentence of the last paragraph of the post.

    Tip No. 3: Write 3 - 4 solid posts for your blog

    By "solid" I mean informative posts that are article length - approx. 400 words. You're going to publish to your blog every other day. For example, if you make your first post on Monday, you'll make your second post on Wednesday and your third post on Friday.

    You could do what I did as an alternative. I created 2 detailed, informative posts on my subject. I spaced the posts 2 days apart, added a detailed topic related "About" page and added an RSS feed covering news about my topic. The day after I made the second post, a Saturday, I applied for my Adsense publisher ID. I was approved the same day.

    The key to getting approved on my first attempt? I believe the key to my getting my Adsense publisher ID was the quality of my content, which was a direct result of my in-depth knowledge of my topic and just a teeny little bit of writing ability :-).

    4 easy steps down, 1 last step to go to get approved for your Adsense publisher ID.


    Saturday, September 4, 2010

    Approved for Adsense Step2-3

    Step 2: Naming Your Blogger blog and Choosing the URL 

    Take a little time to research this and give some thought to selecting a name for your blog and choosing a URL because .....

  • the name and URL should be unique and should include your primary keyword phrase



  • both should be on point for your topic based upon your keyword research data


  • For example, if your topic is " training tips for Dobermans ", then you might want to name your blog "Training Tips for Dobermans". You might want to use http://training-tips-for-dobermans.blogspot.com or http://trainingtipsfordobermans.blogspot.com as the URL (note: the hyphen [-] is the only non alphanumeric symbol that can be used in creating a URL for a blogspot).

    2 easy steps down, 3 more to go to get you approved for Google Adsense.

    In the next module, I'm going to show you how to bring your blog to life and make it look more like a website.

    Step 3: Bring Your Blogger blog To Life And Make It Look Like A Real Website 

    How To Pimp Out Your Blogger blog

    If you want to make your blog look more like a website and "pimp out" the template to make it more appealing to the eye, I'm going to show you where you can get some cool Blogger templates and a cool script that can make your blog stand out!



  • Step 3: Now it's time for you to select a template to bring your Blogger blog to life!



  • When you set up your blog in step 1, you probably noticed that Blogger has a number of pre-made templates for you to choose from and use. The default template is Minima and if you want to change it, just click on the one you like the most and save it. You can easily change your template anytime you want.

    If you find the regular Blogger templates to be a bit too boring for your tastes, it's pretty easy to change them. You should definitely check out (1) BTemplates.com and (2) Free Blogger Templates for blogspot templates to make your blog more attractive. I discovered these sites while doing a Google search for "free blogger blog templates" and found some very eye catching templates. Another thing I do to make my Blogger blogs more attractive is to hide that dorky Blogger navigation bar that appears at the top of your blogspot by adding a simple script to the HTML of your blog template. In the following module, I've posted a YouTube video that shows you exactly how to do this, so go ahead and check it out now.

    (Note: Before you make any changes to your blog's template, save a copy of it in Notepad on your computer. That way if you mess something up, you can easily restore it. It can also save you time when setting up new blogs.)

    You can also add or delete page elements or change the fonts & colors of your blogspot from the Template tab under Edit Layout.

    3 easy steps down, only 2 more to go to get approved for Google Adsense.

    We've covered quite a bit of info with these 3 steps, but you should be able knock them out in no time at all. 15-30 minutes tops.

    In the next module I'm going to show you how to create the content you will need to get approved for Google Adsense.
     
     

    Friday, September 3, 2010

    Approved for Adsense Step-1

    Do you want to get approved for Google Adsense but don't have a clue about how to go about it? If you're tired of scratching your head over what to do and how to do it, this lens reveals EXACTLY what you need to do to in 5 easy steps.
    I was approved for my Google Adsense publisher ID using the same steps I'm giving you here, so I know it works. All you need to do is follow my instructions. It took me just 6 days total time to get approved. That's 6 days from the time I began the project until the day I received my welcome email. It's really that simple. And I see no reason why you can't get yours in the same amount of time.
    Along the way, I'm going to point you to some resources to help you get approved for Google Adsense and to increase your knowledge of making money from Adsense.

    Step 1: Sign Up for Your Free Blogger Account 

    3 Reasons Why You Want to Use Blogger

    In this module,I've outlined the first step you need to take to get approved for Google Adsense.

    Step 1: Go to Blogger.com and sign up for your free account.

    Why Blogger? Here are 3 reasons why: (1) You need a blog or a website to run Adsense ads on and Blogger makes it as easy as 1...2...3 to create your own blog, publish it and run Adsense ads on them; (2) Google loves content from Blogger blogs. And in case you didn't know, Google owns Blogger; and (3) my favorite reason - it's FREE! (note: a free hosted blog is cool to get your Adsense publisher ID and/or to test your niche ideas. But as you develop your blog, get more traffic and make money from it, you'll definitely want to get your own "dot com" domain name and your own web host.

    What you're doing here is creating a Google account - enter an existing e-mail address, create a password at least 6 characters in length and enter the name you want to use when you sign your blog posts.

    Just go to Blogger.com right now and get your account set up today.

    1 easy step down, 4 more to go to get approved for Google Adsense .

    In Step 2, you will choose a name your blog and the URL for it. So be sure to check back soon.

    Free Keyword Research Tools You Can Use For This Project 

    3 FREE, But Powerful Keyword Research Tools

    Before we go on to Step 2, I'm going to give you the links to 3 powerful, but free keyword research tools. These tools will help you discover profitable keywords to target for this project.

  • SEO Book keyword suggestion tool


  • This is one of my favorite free keyword research tools because it pulls data from MSN, Yahoo!, Google, Wordtracker, news research, blog searches, tag searches, directories and a whole lot more.

  • Google External Keyword tool


  • This is my favorite keyword tool because you can create massive keyword lists (by search term or by website URL) using Google's own data. And Google recently added actual search volume numbers instead of those dumb shaded search volume bars. Do I really need to say any more?

  • Free Keyword Suggestion Tool from Wordtracker


  • With the free keyword suggestion tool from Wordtracker.com you can generate up to 100 keyword results that reflect the daily search estimates for those keywords. You can use this tool together with Google's external keyword tool to zero in profitable keywords for Adsense that you can get good search engine rankings for.

    In the next text module, we're going to take the second step to getting you approved for Google Adsense.
     
     

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