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Tuesday, February 22, 2011

Learn more about Google’s ad server - DFP Small Business

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Need help getting started with DoubleClick for Publishers (DFP) Small Business?

It seems that you have an account for Google’s ad server, DFP Small Business (previously known as Google Ad Manager), which you may not be using at the moment.
There's a great opportunity to learn more about this tool next month. We’ll be hosting a webinar on DFP Small Business fundamentals on 8th March. To attend, register here.
As a reminder, DFP Small Business is Google’s powerful ad serving system, which is free to use for up to 90 million impressions per month. Features include:
  • Ad trafficking and delivery
Control when, where, and to whom, your ads appear. Use flexible delivery controls to deliver ads how you and your advertisers want to see them.
  • Revenue optimization 
Enable real-time competition between Google AdSense, third-party ad networks, and other non-guaranteed advertisers for any inventory on your website. DFP Small Business will optimize your revenue by automatically selecting the highest paying ad.
  • Inventory forecasting 
Easily confirm the ad inventory you have available to sell with inventory forecasting. Avoid overbooking and underselling.
  • Hosted solution
There's no software to install or hardware to maintain. Fully supported by Google so you don't have to worry about manual system updates or downtime.

Keen to get started? As you already have an account, you can simply sign in to DFP Small Business with your AdSense login details here.
Again, you’re invited to learn more at next month’s webinar. To join, register here. We hope you can attend!

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